How implementing a Quality Management System can enhance customer service Essays

How implementing a Quality Management System can enhance customer service Essays How implementing a Quality Management System can enhance customer service Essay How implementing a Quality Management System can enhance customer service Essay A research on how implementing a Quality Management System can heighten the quality of client service in eating houses on Curacao 1. Introduction 1.1 BACKGROUND OF THE STUDY Quality is one of the 20th century s most of import direction thoughts ( Feigenbaum, 1999 ) Quality is the same as capacity, but is frequently used to bespeak whether something or person is functioning its intent. Some other definitions of quality: Conformity to demands ( comply with specifications ) of the writer Phil Crosby. ISO 8402 is quality: The entirety of characteristics and features of a merchandise or service that is of import for run intoing established or obvious demands. All these definitions contain an component of truth, but each has its restrictions in usage. A definition of quality that has proved utile in many instances ( but finally same as the above ) is: Meet client outlooks Harmonizing to Swiss Tourism Board, from a invitee s point of position, touristry service is a whole bundle of single services. Like a concatenation, these services are all linked: progress information from a Tourist Centre, the journey to the finish, stay in holiday hotel, eating in a eating house, and in conclusion the trip place. Each single service leaves its grade on and influences the vacation experience. It is the same at single eating house ; a invitee experiences some of these Service: welcome, seating, supplying information, taking order, eating in the eating house, paying and go forthing. These service ironss harmonizing to Parsa, H.G. , Kwansa, F. , ( 2002 ) are specific to clients supply an assistance for systematic checking of a eating house s services and procedures, demoing where practical quality betterments can be made and advancing the debut of appropriate steps. Supplying services and direct contact with clients are demanding undertakings because each client has his specific outlooks, demands and sentiments. Harmonizing to Brink, A, Berndt, A, ( 2009 ) there is a nexus between relationships, quality service and client trueness. On Curacao we have CRS. The Curacao Restaurant Association s ( CRA ) ( hypertext transfer protocol: //www.curacaorestaurants.org/cra/index.php ) . Their mission is to stand for, promote and educate their members and their employees for the betterment of the eating house and foodservice industry of Curacao, a quickly turning industry that is going the state s 2nd largest employer. We leverage those Numberss to acquire the best pricing and price reductions for our members. Helping members win and stay profitable is on the head of the Curacao Restaurant Association s docket. A As they strive to work together with the governmental sections on wellness, safety, service and instruction, members of their association acquire reviews and a squad consisting of these sections, together with members of the board ; will on a regular footing, do an appraisal of their members so they will stay recognized as a member. This will vouch client visit to these eating houses. An analysis of the state of affairs will be done. An overview and definition of Quality Management System will be given, besides why quality is of import and what are the features of the system. This survey stress on how holding a Quality Management System ( QMS ) can help eating houses to heighten their services. This involves making a QMS for local eating houses based on criterions and standards that respond to clients demands, derived from the ISO 9001 criterions and INK theoretical account. This implies that direction will travel thru developing to larn how to work with the system, how to implement and how to measure the system. Management should so be the 1s giving preparation and advice on how to handle clients. Employees will besides travel thru preparations and processs that a eating house should follow with, in order to be considered a quality eating house. Implementing a QMS is expensive. You will hold to put in your employees. On the other manus by implementing a QMS can salvage you money, you have less cost and you can be more productive and efficient. This can do non merely eating houses, but besides the Island addition a competitory advantage on others and acquire economic return. The purpose is to do eating houses cognizant of this and so assist them better their service, satisfy demands, be more productive and have more motivated employees. Curacao Restaurants Association ( CRA ) can be the institute who controls that the eating houses comply with standards s and criterions. Furthermore the demands of the clients, employees and employer will be address. To see what will be required to fulfill their demand and integrate this in the system and what each client s specific outlooks, demands and sentiments are. One can non simply inspect quality into a merchandise ; it has to be built in. The plan helps make a better work environment ( a quality merchandise can non be made in a non-quality environment ) , ensuing in more positive attitudes in the employees, Chao ( 2007 ) . Schemes and demands will be presented. The plan may include among other subject: The concern civilization QMS in item Employees motive Merchandise Customer Service Curacao Hospitality Training Foundation will be approached to see if some of the preparation needed can by integrated in their plan. 1.1.2 INTENDED USE OF RESEARCH RESULTS The consequences of this survey will take the signifier of a study presented to eating houses. They can profit from the nonsubjective presentation of the findings of this survey to a possible execution of a Restaurant Quality System to heighten their service. Practical tools will be developed to assist eating houses directors to undertake quality direction and taking targeted action to optimise service. The QMS will detailed the service ironss and supply an assistance for systematic checking of a eating house s services and procedures, demoing where practical quality betterments can be made and advancing the debut of appropriate steps. Advice and decision will be given. 1.2 PROBLEM STATEMENT In which manner can a Quality Management System ( QMS ) enhance client service in eating houses? 1.3 SUB PROBLEM STATEMENTS To reply the job statement, the following sub-questions will be addressed during this survey: 1 ) How can QMS be defined? 2 ) What are the advantages and disadvantages of QMS? 3 ) What are the facets for the development procedure of a quality direction system for eating houses? 4 ) Will the demands of clients, employer and employees be satisfy? 5 ) How should QMS and the eating house quality direction system be implemented? 1.4 RESEARCH METHODOLOGY We chose qualitative research for this survey, because non all the sample population can be examined. The choice of the survey population will be based on the three territory of the Island. The Curacao Restaurants Association ( CRA ) has a sum of 15 members. They have at least two members in each territory, so we will near two members of CRA and two non-members for this research. This research is based on ailments and statements expressed by consumers on service received and my avidity to give an input to heighten this issue. There are assorted publications on Quality Management System and client service, but no local information of a quality system for the service provided at eating house. Therefore an extended literature reappraisal will be carried out, in hunt of secondary informations. The two most obvious techniques that will be used in this quality research will be interview and study. Data will be collected through in Interviews from both supervisor and employees of eating houses . These people are closely involved with their work ; they fundamentally can lend with nonsubjective informations. The information aggregation takes topographic point through semi-structured questionnaires ( written studies ) . While there are different methods of mensurating client perceptual experience, the most effectual 1 is to inquire the client straight. However, it may still be hard to garner important informations on client satisfaction because the assortment of clients sentiment and services provided does non do it easy. The interview is in individual, but the questionnaire can be completed and submitted from a distance. The consequences from all the qualitative observation will be carefully compared with the findings in the theory. On this footing, the job statement and bomber jobs and the research aims are achieved. 1.4.1 SUB PROBLEMS Sub job 1. How can QMS be defined? and 2. What are the advantages and disadvantages of QMS? will be dealt with theoretically. For these sub jobs readings, website like hypertext transfer protocol: //www.praxiom.com/iso-definition.htm, research paper and articles refering ISO 9001, Instituut Nederlandse Kwaliteit ( INK ) and QMS will be applied. Literature that will be used: Crosby, P.B, ( 1984 ) Quality without cryings: The art of hassle-free direction, McGraw-Hill, Inc Hoyle, D, ( 2006 ) , ISO 9000 quality systems enchiridion, Butterworth-Heinemann www.praxiom.com/iso-definition.htm www.dti.gov.uk/quality/qms Sub job 3. What are the facets for the development procedure of a choice enfranchisement plan for eating houses? a Strengths, Weaknesses, Opportunities and Threats ( SWOT ) analysis will be conducted. The SWOT analysis examines the internal and external environment of eating houses giving a position on how and what need to be done to implement a QMS for eating houses. Besides at least six eating houses will be observed and justice on the service they are giving. Curacao Quality Foundation ( CQF ) and the president Mr. Marugg or Mr. Neuman, the Event Coordinator of Curacao Restaurants Association ( CRA ) will be attack for information. Some of the inquiries that will be asked are: What is the support CRA offers their members? How those CRA control the quality service their members offer? How does CRA acquire its members? Why the rank is so low compared to the figure of constitution on the Island? The readings that will be used are: Hair, J.F, ( 2003 ) , Essentials of Business Research Methods, Leyh Publishing, LLC Brink, A, Berndt, A, ( 2009 ) , Relationship Marketing and Customer Relationship Management, Juta A ; Co LTD Honebein, P.C. , Cammarano, R.F. , ( 2005 ) , Making do-it-yourself clients: how great client experiences build great companies, South-Western Educational Pub Schieffer, R. , ( 2005 ) , Ten Key Customer Penetrations: Unlocking the Mind of the Market, South-Western Educational Pub www.cbs.an/establishments/establishments_i4.asp Sub job 4. Will the demands of clients, employer and employees be satisfy? To reply this inquiry face to confront study will be conducted and we will besides direct it via electronic mail among consumers, sing what they think about: Quality of the Food Menu choices Menu pricing and value Waiting times Promptness of service Professionalism and friendliness of waiter ( s ) Server s cognition of bill of fare Overall eating house experience Gross saless directors and supervisors of eating houses will be attack for an interview on how to measure their service and environment, Stone, M. , Woodcock, N. , ( p. 71, 2000, ) . Some of the inquiries that will inquire are: What are the company s strengths and failings compared to its competition? Are you happy with the service you are supplying Make you care about reaction of remarks of your clients? Are you happy with your employees? If non what are you making to better it? Is the eating house program to come with new services? Make you necessitate any tools or information to give a better service? Employees of eating houses will be interviewed to see what their demands are. We will inquire them on: What do you believe of the service the company gives to the clients? Is Customer satisfaction a precedence? How is the response when there is complain? What sentiment do you think clients have of this constitution? Does this constitution have an easy to read bill of fare or service merchandises that comply with the demand of the consumer? Make you necessitate any tools or information to give a better service? Books on among others on client service, motive and quality service will be used. Like: Jagdish N. Shainesh, S. , ( 2001 ) Customer relationship direction: emerging constructs, tools, and applications, McGraw-Hill Professional Jones, P. , Merricks, P. , ( 1994 ) , The direction of foodservice operations, Cengage Learning Business Press Parsa, H.G. , Kwansa, F. , ( 2002 ) , Quick Service Restaurants, Franchising, and Multi-Unit Chain Management, Routledge Shankar, R. , ( 2009 ) , Process betterment utilizing Six Sigma: a DMAIC usher, ASQ Quality Pres Sub job 5. How should QMS and the eating house quality direction system be implemented? In order to reply this bomber job, books on standardisation and quality direction systems, employee preparation manuals will be used. Suggestions and guidelines for developing for Management and employees will be address. Design of the quality direction system will be presented. Reading used is: Beecroft, D.G. , Duffy, G.L. , Moran, J.W. , ( 2001 ) , The Executive Guide to Improvement and Change, ASQ Quality Press Jackson, S. E. , Schuler, R. Werner, S. , ( 2008 ) , Pull offing Human Resources, South Western, a portion of Cengage Learning Lohman, C. , et Al. ( 2004 ) Planing a public presentation measuring system: A instance survey. European Journal of Operational Research, Martinich, J.S. , ( 2009 ) , Production and Operations Management: An Applied Modern Approach, Wiley India Pvt. Ltd. Maskell, B. H. ( 1991 ) Performance measuring for universe category fabrication: a theoretical account for American companies, Cambridge, Mass. , Productivity Press. 1.5 DELIMITATIONS The survey will be conducted among consumers, eating houses from all sectors, eating houses managers/supervisors, eating houses employees and several constitutions on the Island of Curacao. THESIS OUTLINE 1. Introduction Background Information Problem Statement and Sub Problems Research Methodology Contented Thesis 2. QUALITY MANAGEMENT SYSTEM ( QMS ) Introduction Elementss of QMS Introduction to quality and service Importance of quality Features of QMS Decision Determining THE RESEARCH OBJECTIVES Introduction Research aim Research attack Specifying and mensurating service satisfaction Research Consequences Procedure of development of the Quality Management System Decision RESTAURANTS QUALITY SYSTEM Introduction Aspect of the Quality system Cardinal Indexs of the Quality system Process development of the Quality direction system Restaurant Quality System Implementation, Control and Evaluation Decision CONCLUSION AND RECOMMENDATIONS